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USAIN Bolt, Jamaica's sprint king just became the world’s most highly sponsored runner.


Usain Bolt may attempt to emulate Carl Lewis at the 2013 World Championships in Moscow

USAIN Bolt, Jamaica's sprint king, has earned an extended sponsorship contract with sporting goods company Puma AG until the end of 2013, making him the world’s most highly sponsored runner.

Although the terms of the contract were not released, Puma chairman and chief executive officer Jochen Zeitz said Bolt would be "the best paid athlete in track and field history."

"He's an iconic global sports star and as such he's now remunerated," Zeitz told the AP.

"It's good, man. I'm happy. I'm very happy with the figure," Bolt, who turned 24 on Saturday, told The Associated Press in a telephone interview.

Puma first sponsored Bolt in 2003 when he was a 16-year-old.

This year Puma unveiled the “Bolt Collection,” a range of apparel, footwear and accessories co-designed with the sprinter.

The 100 metres and 200 metres world records set by Bolt during the Berlin world championships had a “media value” of more than 83 million euros (US$105 million) for Puma, said the German company.

Earlier this month, Bolt said that he would cut his 2010 season short because of his ailing back. The announcement came only days after he lost a 100-meter race in Stockholm to Tyson Gay — his first loss in an individual race in two years, also in the Swedish capital.

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Comment by davdingy on August 26, 2010 at 12:28pm
yes mi boss proud a u.
Comment by Yahzequel Ben Israel on August 25, 2010 at 9:14pm
if usain bolt making $$$$$$$ imagine the slave owners dem jews puma.lol wake up so called black slave descendants whom are the true biblical hebrew,see site www.hebrewisraelite.org shalom
Comment by dao on August 25, 2010 at 2:04pm
show me the $
Comment by kolawole osakue on August 25, 2010 at 12:23pm
good eat some fufu
Comment by marcia on August 25, 2010 at 9:53am
Congrats!! Stand up and make your mark......Who god bless no man curse
Comment by malik on August 25, 2010 at 5:52am
NICE 1!!!
Comment by hasina zuberi on August 25, 2010 at 5:03am
CONGRATS...WELL DONE THOU GOOD AND FAITHFUL SERVANT...GOD BLESS...
Comment by Big Shot... on August 25, 2010 at 3:11am
Yes sir mon, run Bolt run...
Comment by libralove550 on August 25, 2010 at 1:44am
Very good Bolt. My hat is off to you cheers, but Bolt you have to take this track and field serious and stop parting all the time. It does take a told on your body, so i'm glad that you took some time off and get back into shape and rest your back and body you need it for next year. nough respect Bolt.
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