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The story behind the racist Chinese ad where a black man gets his skin color scrubbed off



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An ad for some unusually strong laundry detergent in China. (YouTube/Benoit Florençon)

The racism of a recent Chinese advertisement that portrays a laundry detergent as so strong it can wash away the skin color of a black man has caused some backlash on the internet.

In the ad, a Chinese woman is doing laundry when a paint-streaked young black man leans on the door and whistles appreciatively at her. She beckons him toward her and as he gets close, she pops a packet of Qiaobi detergent into his mouth and shoves him into the washing machine. A few seconds later, out pops a clean, pale-skinned Chinese man, apparently much more to her liking.

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