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A South Korean woman has been accused of 'ruining her face' after 'before' and 'after' shots of her plastic surgery procedure spread online.
The unnamed woman, allegedly a reporter on a South Korean TV channel, has undergone jaw surgery in order to achieve the dainty heart-shaped face desired by many east Asian women.
The result of the procedure is an unusually pointed chin, and the reactions on a Japanese online forum did not hold back.
Before and after: The South Korean woman looks drastically different after undergoing plastic surgery
One used wrote: 'Someone please tell me this was Photoshopped!' while another quipped that 'it looks like you could plow a field with that chin,' RocketNews24 reports.
Another asked: 'Is it really possible to taper someone’s chin that much?
'She really doesn’t know what true beauty is.'
South Korea is the world's largest market for plastic surgery, with one in five Seoul women having gone under the knife.
The most popular surgical procedures include double eyelid surgery - which reduces excess skin in the upper eyelid to make the eyes appear bigger, lipoplasty - which uses high-frequency sound waves to eliminate fat - and nose jobs.
The young woman, allegedly a reporter on a TV channel, is one of thousands of Koreans who have had surgery
Drastic move: The woman is compared to a goblet in a photograph uploaded to a Japanese online forum
While on the nonsurgical front, Botox and laser hair removal remain firm favourites, a 2012 report said.
It appears the woman in these pictures have undergone drastic jaw surgery, a high-risk operation which involves re-aligning the jaw and shaving off parts of the bone to create a 'heart shape'.
It is usually a last resort solution to correct facial deformities where people have been unable to chew properly due to an excessive over or underbite, but has become popular in South Korea.
A small face with a 'V-shaped' chin and jawline is considered a mark of feminine beauty in much of East Asia, along with a high-bridged nose and big eyes.
The ideal: Many surgery-obsessed East Asian women strive to achieve the look of anime characters such as Sailor Moon, with a heart-shaped face and big eyes