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Rihanna’s new video for ‘You Da One’ was the talk of social media during the holiday weekend as it reached over 4.6 million views since being uploaded on Friday.
The video directed by Melina Masoukas, who has worked with Rihanni on six other videos, hit over 3 million videos in her first day with the help of Rihanna’s 11 million plus followers on the social media website, Twitter.
"This sh_t is pretty punk and irreverent this b_tch @rihanna can pull off anything… Even on negative sleep…,” tweeted Masoukas before the upload.
Featuring references to Stanley Kubrick’s 1971 film, A Clockwork Orange; Michael Jackson-like crotch grabs and pelvic thrusts; and the 23-year old Barbadian singer writhing around in various states of undress, “You Da One” looks to draw multiple views from Rihanna fans.
So what is next from Rihanna?
“I’m gonna release “The Making of TTT” soon! I love it! The edit’s almost 100%….I think you’re gonna love it too,” tweeted Rihanna.
Although short, fingers are crossed we see a “Birthday Cake” video.