CaribbeanFever / FeverEyes / CaribFever

Caribbean Fever - Your ONLY destination to all things Caribbean and more

Nigerian doll created by man who couldn't find a black toy for his niece is so popular that it's outselling BARBIE

  • In 2007, Taofick Okoya, created a doll that Nigerian girls could identify with
  • 43-year-old based his Queens of Africa dolls on country's biggest tribes
  • They cost roughly £4.50 and aim to promote strong feminine ideals

A man who couldn't find a black doll in the shops as a gift for his niece decided to take matters into his own hands.

In 2007, Taofick Okoya, 43, created his own doll that Nigerian girls could identify with by recreating their skin colour and style - and it is now so successful that it is outselling Barbie.

The doll, which is called Queens of Africa, comes with traditional outfits and accessories and costs around £4.50.

Scroll down for video 

A Nigerian businessman decided to create  own doll that Nigerian girls could identify with called Queens of Africa, by recreating their skin colour and style - and now it's outselling Barbie in his native country

A Nigerian businessman decided to create  own doll that Nigerian girls could identify with called Queens of Africa, by recreating their skin colour and style - and now it's outselling Barbie in his native country

The dolls' look is modelled on three of the country's biggest tribes and aims to promote strong feminine ideals, like love, peace and endurance.

The doll is now so popular that, according to Reuters, it is selling up to 9,000 units a month - a staggering 15 per cent of the country's toy market.

But the Queens of Africa aren't just selling in their home country.

Thanks to the doll's online presence, customers are coming from as far as America, Brazil and Europe.

'Queens of Africa' dolls take on Barbie in Nigeria
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
In 2007, Taofick Okoya, 43, created his own doll that Nigerian girls could identify with

In 2007, Taofick Okoya, 43, created his own doll that Nigerian girls could identify with

The dolls' are modelled on three of the country's biggest tribes and aims to promote strong feminine ideals
The dolls' are modelled on three of the country's biggest tribes and aims to promote strong feminine ideals

The dolls' are modelled on three of the country's biggest tribes and aims to promote strong feminine ideals

The doll is now so popular that, it is selling up to 9,000 units a month - 15 per cent of the country's toy market

The doll is now so popular that, it is selling up to 9,000 units a month - 15 per cent of the country's toy market

Speaking to ELLE about his dolls out-selling Barbie in his native Nigeria, Okoya said: 'My mission is to make the Queens of Africa a symbol of hope, trust, and confidence by promoting African history, culture, and fashion.'

One person that Okoya really hopes the dolls will have a positive impact on is his daughter, who, he explains, once wished she was white.

Okoya said: 'I don't believe Mattel sees the Nigerian market as a priority, yet their product has great influence on the psyche of the children here and affirms certain values contrary to our society'

Okoya said: 'I don't believe Mattel sees the Nigerian market as a priority, yet their product has great influence on the psyche of the children here and affirms certain values contrary to our society'

He explained that even though they live in Nigeria, there was a lot of Western influence. He said: '[This] might have been responsible for her wishing she was white. It made me aware that I needed to make her proud and happy being a black African girl, and not limit it to her alone as this was a common trend among the younger generation. The Queens of Africa became a platform to achieve this.'

Unfortunately, Okoya has been told that he won't be able to sell the dolls on the shelves of mainline stories in America and will have to limit his business to specialist stores. 

But he is determined to see the decision overturned, he said: 'I am looking to prove them wrong.'

Views: 2178

Comment

You need to be a member of CaribbeanFever / FeverEyes / CaribFever to add comments!

Join CaribbeanFever / FeverEyes / CaribFever

Comment by dao on February 2, 2015 at 10:32am
Christmas can't come soon enough
Comment by E Peters on February 2, 2015 at 8:22am
Great product and inspirational. Congrats!!
Comment by Cee Gee on February 2, 2015 at 7:46am

Awesome!  And those dolls are beautiful!  I hope is very successful with this!

Comment by hasina zuberi on February 2, 2015 at 2:25am

As usual. THEY find all kinds of ways to prevent OUR people from succeeding. Never mind- 'the Meek shall inherit the Earth.' WE have to find a way of still buying the dolls AND goof for THEM- THEY will get no tax money from it!

Comment by Big Woman on February 1, 2015 at 10:15pm
Wonder why he was told he couldn't sell the dolls in the USA?
Comment by Roots aka TJ What De Ras on February 1, 2015 at 8:44pm
It's about time. Hopefully this would stay around longer than the one that was created in the mid 90's
Comment by peter howell on February 1, 2015 at 7:36pm
yes that what i am talking about, now i bet the white people will be buying those dolls
for their kids and grand kids, i wish the brother much success.......
Comment by kat wig on February 1, 2015 at 6:09pm
Love it! Tjere Beautiful
Comment by Debora Rogers on February 1, 2015 at 4:13pm
Love it! long over due. Our youths need to see images they can relate to.
Comment by Mike k on February 1, 2015 at 3:37pm

Smart move indeed even if the dolls still don't look black/african except for the clothing and hue.

Celebrate your BIRTHDAY with CaribbeanFever on 107.5 WBLS, NY

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

FOR ALL YOUR DANCEHALL AND REGGAE NEWS CLICK PIC BELOWreggae dancehall queen 4

}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}

{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{

PUMP IT! or DUMP IT! SAT & SUN NIGHT on Caribbean Fever 107.5 WBLS NY (GET YOUR NEW MUSIC PLAYED) SONG{S} BEING VOTED ON ARE {------ ) and {----- }

|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

CARIBBEAN NEWS

Caribbean Fever with the best Caribbean News online!

 

SOME TOP BLOGS

Groups

© 2021   Created by Caribbean Fever.   Powered by

Badges  |  Report an Issue  |  Terms of Service