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Billionaire Robert F. Smith Talks Diversity in the Workplace: ‘It’s a Matter of Necessity’

Robert F. Smith

*Billionaire Robert F. Smith made headlines in May after announcing he would pay off the student loans of the graduating class at historically Black college Morehouse in Atlanta. 
Smith is one of five Black billionaires in America, the others being: Jay-Z, Oprah Winfrey, Michael Jordan, and David Steward.
Smith is also among the first Black Americans to run a private equity firm. He founded Vista Equity Partners, which specializes in software companies, in 2000.
In a recent interview with Business Insider, Smith explained how paying off the student loans of Morehouse grads, as well as any outstanding educational debt owed by the students’ parents (totaling $34 million), is part of his mission to uplift the human spirit. 

Robert F. Smith

One of the things Vista is best known for is looking beyond the Ivy League to pull talent from a wide variety of backgrounds. How do you do that?

Robert F. Smith: What we’re really looking for are the smartest people on the planet to work for us. The key is to make sure that we go as broad as we can, so we can be reflective of what this planet looks like in the companies we operate.

Our products service every industry. We’re in 175 countries, we have 225 million users of our software. They all look different. If you design software for just one certain segment and one certain way, then that, most likely, is all that’s going to use it. There are about seven billion people on this planet. Only 26, 27 million of us actually know how to write code. So we have got to go find those folks and cultivate and develop them.

You have to create a workforce process and a workforce environment that makes people feel not just invited to the party, but also asked to dance. It’s a matter of necessity more than anything else.

How do you explain that line of thinking to your investors and to the executives in your portfolio companies who don’t share the same approach?

Smith: Take a company like Jamf [a company Vista invested in in 2007 that sells software that allows businesses to pair all of their Apple devices]. This is a company in the Midwest and by its natural evolution, it just would not have the most diverse workforce. But the CEO, Dean Hager … looked at our best practices and expanded the opportunity set of our applicants. He now has one of the most diverse workforces and one of the faster-growing companies in the portfolio because we went through what I call the retooling effect.

They [are now] 30% women and they have four or five times the number of people of color that they had five years ago. They put in a concentrated effort and said, ‘We’ve got to change this – not because it’s the right thing to do, but because it’s a business necessity.’

What companies have to do is be more thoughtful about how they engage their customer base. And what’s their customer base? Well, they look like what the world looks like. You’ve got to build an organization reflective of your customer base so you can maintain product superiority and gain market advantage.

Does diversity impact the way that you run your company?

Smith: Our business is a little different in that we’re business- and not consumer-focused. We realize the importance of reflecting what the business environment looks like, not necessarily the localized consumer environment. The business environment globally has some attributes associated with higher intelligence and capacity and the ability to execute. You’ve got to make sure you have people in your organization who are reflective of that.

Speaking of the global business environment, there aren’t a lot of people out there who look like you that have achieved your level of success. What has that been like?

Smith: I realized when I decided to go into chemical engineering that there were very few African American chemical engineers. I could probably name six African American chemical engineers that I’ve met in my entire life to date.

When I decided to go into this world of private equity, there were no African Americans running funds of any size. And today I have a group of more diverse managers who I work with. We have our own organization, where we talk and we help each other create. I call it peer-to-peer engagements to help each other think about raising money and organizing our businesses better.

There was nobody who looked like me running a major private equity firm anywhere near the size that we are – or even near the size that we were at the time. So that’s part of being a pioneer – it’s not just blazing the trail, but putting some trail markers, knocking the weeds down, and putting some pathways of support behind you for others of your community to follow.

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Comment by unell mitchell on March 13, 2020 at 10:10pm

Call it what you want, he's still giving back. This is why it's so hard for us as black people to move forward. We just love knockin each other down instead of backing and building. 

Comment by Sufferahsmusic Media Prod on March 12, 2020 at 9:57pm
Superstar because hes giving a handout right snh black people you never fail
Comment by E Peters on March 12, 2020 at 2:52pm
This is a man we need to be highlighting more. He’s a superstar, Like Tyler Perry using his resources to make the world better for our youth.

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