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Jamaican sauce wins Best New Product award in England ( WATCH VIDEO )

Jamaican-born Levi Roots' ' Reggae Reggae Jerk Sauce' has won the Best New Product award at the inaugural World Food Awards held recently in London England.

The 'Reggae Reggae Jerk Sauce' along with another Jamaican product, Caribbean Food Delights' patties, were shortlisted in the category.

European Regional Manager, for Jamaica Trade and Invest, Laurence Jones, said the success of the Reggae Reggae sauce brand had a positive impact on other Jamaican food brands.

"The success...has served to raise the profile and increase the awareness of the quality and variety of tradition and new Jamaican and Caribbean products within the main stream British and European Markets," Jones said.

The Levi Roots brand found fame in January 2007 when Roots, a chef, extolled the virtues of the sauce, which is a secret blend of herbs and spices passed on to him by his Jamaican grandmother, on the BBC Dragon's Den Programme.

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Comment by Greg Bjorg on July 14, 2019 at 3:45am

It's great when marketers know their job. I hired a new one not so long ago because the previous one just wasted my money. And now we already have some good results. Mostly because of the promo items we got from . I actually was quite surprised by how cost-effective it might be.

Comment by hasina zuberi on November 13, 2009 at 6:03am
buy the cookbooks everyone....spicier than the sauce, which is ACE on its own....good fortune Bro Levi...
Comment by Englishchic on November 12, 2009 at 7:46pm
Shout out to my Jamaican/British crew.......I have been to this restaurant in Battasy many times, and it is has some of the best Jerk Chicken in London....Glad to see that Levi is doing well with his business, and is now making his brand come alive....He has gotten his product in the top supermarkets in London..."ASDA, TESCO, SAINSBURY" and that is to be commended. We as black people need to own our products...Big up to the big man and keep making strides for our people.... ..

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