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How Michael Jordan Changed Sneaker Culture in Chicago {VIDEO}

Season 2 of Sole Origins is kicking off in Chicago! Find out how Michael Jordan and his brand influenced the a new generation of creatives in the city including Kanye West and Virgil Abloh. Don C speaks on how he became one of Nike’s biggest collaborators and how sneaker boutiques like Leaders 1354 and Succezz changed the landscape in the area.

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