The video’s theme also honors UGK and Outkast‘s classic “Int’l Players Anthem (I Choose You)” video with Drake walking down the aisle, but of course, the video’s outcome is completely different as he ‘marries’ not one bride but 23.
At first, he is seen exchanging vows with one bride while a Rabbi officiates the ceremony.
However, the first scene cuts to Drake saying to 23 brides of all shapes, sizes, and skin complexions.
Drake also puts a ring on each of the women’s fingers as he cements the marriage pact, but instead of sealing the deal with a kiss, he instead gives the wives a handshake.
The best man Tristan Thompson and Drake’s mother, Sandi Graham, also appear in the video, with Sandi even cracking a joke about Drake’s attention on one bride in particular.
“I think he’s really taking this one seriously,” she says.
The video gave props to Young Thug and Gunna as a “Free YSL” sign was displayed. It’s the first time the rapper is addressing the arrest of the Atlanta rappers, who are both in jail on RICO charges that Young Slime Life collective is a criminal gang.
Meanwhile, the album is dedicated in remembrance of Louis Vuitton’s creative head Virgil Abloh, who died late last year due to cancer. He and Drake were close friends, and the rapper even tattooed an image of the fashion icon on his arm last year to honor his memory.