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Didn't I Warn You About Serving Me Bad Coffee? Outrageously SEXIST Adverts From The 1950's When Society Believed A Woman's Place Was Firmly In The Home

Role playing

Role playing: In this ad for Chase & Sandborn coffee, a man pretends to spank a woman who dared prepare coffee that's not fresh

With messages that would make Don Draper proud, a collection of advertisements from the 1950s feature women excitedly conducting domesticated tasks and lovingly caring for their husbands.

The dated marketing material show the outrageous scenes of chauvinism with husbands scolding their wives for not keeping up with their domestic duties, as is the case in the ad for Chase & Sanborn coffee when a man appears to spank his wife for not purchasing the best quality grounds available. 

Other ads for household appliances are targeted specifically to wives to assist them in carrying out their work in the home and kitchen and promise husband that the gifts of the household goods will be the fulfillment of every woman's wish. 

Others show the emotionally fragile and vulnerable young wives in need of the strong and solid comfort of their husbands and in detailed copy to publicize a Lysol feminine hygiene product, the company offers shocking marital advice to women to guide them to 

The collection of sexist advertisements was compiled on the Business Pundit website.  

Doormat

Doormat: In this ad for Dacron Leggs, the polyester wool pant brand, a man stands on an animal print rug and rests his foot on a woman's head, superimposed on the rug

Needy

Needy: In this ad for Schlitz beer, this husband takes a gentler approach and comforts his young wife, who has a breakdown after burning his dinner

Roles

Roles: In marketing the Kenwood food processor, the company announces the woman's role is in the kitchen and the neatly groomed woman lovingly obliges her husband

help but feel it?s all an act. Surely she?d prefer some jewelry
Dormeyer

Domestic: Hoover markets their vacuum cleaner as a woman's delight and Dormeyer appliances are also seen as the ideal Christmas gift for a wife

chauvinism

Unapologetic chauvinism: In a blatant stroke of the male ego, Drummond clothing manufacture portrays male superiority and even says women are only useful indoors

A woman's work

A woman's work: This medicine promises to get the woman back in working order around the house

Marriage counselor

Marriage counselor: In this ad for a Lysol feminine hygiene product, the company offers marital advice and encourages the woman to keep in mind how her emotions and decisions impact her husband





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Comment by Clive Christian on February 23, 2021 at 3:32am

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Comment by Miranda on February 16, 2021 at 9:55am

Great article! In such a difficult time, it is very important to be able to write a good essay and acquire useful writing skills on the Internet

Comment by keonduke on January 12, 2021 at 10:40am

this is very disturbing to see such ads, I believe this topic should be discussed in a discussion board post

Comment by Joy Mayo on April 27, 2020 at 8:04am

In the modern world it’s hard to imagine such headings. A woman can work as any: administrator, essay writer, artist, teacher, school principal, etc.

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