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Deanna Robins will represent Jamaica in China for the Miss World pageant.
Robins beat out crowd favorite Trishauna Clarke, to walk away with the coveted crown and title.
Robins copped the Best Smile award in the competition.
Second place went to Trishauna Clarke and third pace went to Rashida 

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Comment by Connie on June 27, 2012 at 12:31am

Here it is:

Rules & Criteria

Miss Jamaica World Beauty Pageant 2012Information for Prospective contestant

Criteria for Entry

The Miss Jamaica Beauty Pageant is open to all young, single female Jamaicans and the qualification for eligibility is that all contestants:

  • Shall either have been born in Jamaica, be the child of a Jamaican parent, or is a naturalized citizen of Jamaica.
  • Shall have attained the age of 17 years on or before the 1st day of August 2012, but shall not have attained the age of 26 years on that date.
  • Shall be of good character and possess charm, poise, and personality and have beauty of face and figure.
  • Shall be a person whose background is not likely to bring into disrepute the Miss Jamaica Beauty Pageant or Miss Jamaica World title or the Promoter or any person associated with them.
  • Shall be a person:
  • Who has never been legally married

Who has never given birth to a child

  • Shall not have entered and will not enter into any contract with any other promoter or model agency which is or will be in force during the period of the contest which will require her personal appearance or publication of her name or photographs in association with any product or service save that, in the event the applicant is contracted to a promoter or model agency, the said promoter or Model Agency is willing to release the applicant from any such contract or contracts for the duration of the MJW 2012 Pageant and, in the event that the applicant wins the MJW 2012 Contest, for the  period leading up to the termination of the MJW 2013 Pageant.
  • The Promoter has the right, without giving any reason whatsoever; to bar any applicant from entering the Miss Jamaica (World) Contest whom he feels may bring the contest into disrepute.


  • There will be 4 Auditions held to select contestants with the potential to become finalists. The selected contestants will be given free training in speech, stage presentation & physical conditioning. The dates set for Auditions are March 3, March 10, March 17 & March 24


  • There will be a selection of 16-20 contestants from among the applicants. The contestants will be required to parade in swimsuit (bikini or full-piece) high-heeled shoes and wearing facial make-up. Each contestant must provide herself with the above for this event. Applicants not selected will take no further part in the contest.

Promoter’s Obligations

  • Once a contestant is selected as a finalist, the Promoter undertakes to provide her with all apparel required for all public shows and parades at no cost to the contestant.
  • Contestants will be provided with facial cosmetics and expert guidance in its application for all shows.
  • Experts will give lessons in grooming, walking, speech and general etiquette.
  • Chaperones will be provided for contestants for the official engagements during the period of the contest.
  • The Promoter undertakes to direct, advise and counsel the Contestant as to her conduct and well-being during the period of the Contest and equally with all other contestants to supervise her activities and assist her throughout the period of the Contest.
  • The Promoter undertakes to present all prizes as advertised to the rightful winners.


Several sponsors will be associated with the 2012 Miss Jamaica Beauty Pageant.

There will be:

  • Main Sponsors
  • Sponsors of Prizes
  • Sponsors who will have contestants wear sashes depicting their organizations or their products.

Sponsors who fall into category “c” will pay a fee to the Promoter from which the Promoter will provide the Contestant with the items and services mentioned in Schedule 3.   A portion of this fee also contributes to defraying the costs to hotels, meals, transportation and the preliminary advertising of the Contest.  The Sponsor has no further obligation to either the Promoter or the Contestant and the Contestant is not permitted to approach the Sponsor for further assistance

Format of Contest

  • The contest is scheduled to begin on June 2, and end on June 23.
  • The first event that a prospective contestant must participate in is the selection of 16-20 contestants who will contest the MJW 2012 Pageant to be held on June 2  at Spartan Health Club. 16-20 finalists will be selected.
  • The first public appearance by the finalists will be at the Jamaica Pegasus June 2. At this event the finalists will be sashed by their sponsors (sponsors provided by Spartan)
  • The contestants will be required to make a series of other public appearances island- wide during the period of the pageant which terminates with the Grand Coronation Show to be held on Saturday, JUNE 23, 2012.

(Note:            The dates mentioned above are subject to change).

Miss Jamaica World Western

  • Miss Jamaica World Western is associated with the Miss Jamaica World Pageant.
  • The Miss Jamaica World Western Pageant winner will automatically be listed among the 16-20 contestants in the MJW 2012 Pageant. However, she must participate with all other applicants at the selection of 16-20 contestants on June 2

You do NOT have to enter the Miss Jamaica World Western Pageant in order to enter the national Miss Jamaica World Pageant.  You may enter the national pageant directly by participating in the selection of contestants on June 2.

Selection of Miss Jamaica World 2012

  • Contestants will be judged by beauty of face, figure, deportment, charm, poise, personality, general conversation, intelligence as well as conduct during the period of the contest.
  • Contestants will be pre-judged on a date prior to the Grand Coronation Show.
  • The final selection will take place at the Grand Coronation Show.
  • Miss Jamaica World Fast Track Competitions

Five fast track competitions, MJW Beauty With a Purpose, MJW Beach Beauty, MJW Talent, MJW Sports & MJW Model will be part of the 2012 MJW Pageant. The 5 winners will automatically be included among the Top Ten Finalists at the Grand Coronation Show on Saturday June 23.

Main Prize & Chaperones

  •  The main prize in the Miss Jamaica World Beauty Pageant is a trip to compete in the annual Miss World Contest.  It is to be noted that the Miss World Contest    organizers do not recognize chaperones from participating countries.  Each contestant is met on arrival at the venue of the Miss World Contest by Miss World Contest representatives and is then escorted to the hotel where all contestants are being housed. The contestants, collectively, are then assigned chaperones.


  •  All finalists in the Miss Jamaica Beauty Pageant are required to sign contracts with Spartan Health Club which governs their relationship with Spartan during the period of the contest and afterwards if she is declared Miss Jamaica World. The winner is obligated to participate in the2012 Miss World Contest.


  • The winner must be willing to undertake that during her year of reign that she will make personal appearances for recognized charities either free of charge or for a nominal fee, depending on the demands of the occasion.

Role Model

  • The winner must be prepared to be a positive role model for the youth of Jamaica and to use every opportunity that will avail itself during the year of her reign, to project Jamaica in a positive light.
  • Anyone knowing that she is not eligible to enter this Contest according to the rules of eligibility outlined above or who finds any of the rules or conditions objectionable should refrain from entering the contest.
  • The Promoter wishes for all contestants a successful and enjoyable experience.
  • Congratulations in advance to the lucky girl who will wear the crown -

Miss Jamaica World 2012.


Comment by Connie on June 27, 2012 at 12:10am

Why every time a black woman wins a beauty contest her physical appearance is being questioned, more so by our own black people?  Is she black enough, too light skin, nose too straight, is that her real hair, she mix, etc. etc.  I never heard white folks asking if their contest winner hair is blond enough.  I thought we are supposed to embrace our people when they are being shown in a positive manner.  From my personal experience (yes I have been to quite a few teen-age beauty contest at the Sheraton Hotel in Jamaica)  the criteria package includes;  beauty, intelligence, poise, talent and a sponsor (most likely a Jamaican of Asian, Syrian or Indian descent, and is a entrepreneur or own a commercial business), who is looking for a winner that will also give him/her business advertisement and revenues and can attract tourism and new business (international or domestic) for the island.  How many dark-skin, Afro-wearing or dread-locks contestants have you seen entered these beauty contest, in Jamaica or right here in the USA?  If one wants to see a more diversified Afro-centric contest, then put up some $$ and sponsor a talented, intelligent, creative and beautiful sistren that you believe can or will win. I may sound harsh but it's the truth, no fronting!!

Comment by evolution on June 26, 2012 at 10:43pm

Who determines who is attractive and who is not, that’s the question that needs to be asked. Looking at all three women all look like white women with a tan and that is what is suppose to be beauty to us, someone else’s perception.I remember years ago when I use to pay attention, Africa sent a black woman with short hair broad noise and thick lips and she was a runner up and she was shining.

Comment by evolution on June 26, 2012 at 9:33pm

I have no problem with anyone disagreeing with me; I like it sometimes when we disagree. I still making my point, Miss Universe don’t always have to look Eurocentric if that is your definition of beauty but she has to be smart. So why can't a woman who is smart that looks more Afro centric in beauty can’t represent Jamaica? Why you always have to have women with narrow nose bridges pointed noses and looks European to represent you as a divers island only sending one group of people? I’m just asking questions!

Comment by Connie on June 26, 2012 at 8:22pm
@evo, I have to disagree with u this time brethren. Different women enter different contest, and the sponsers, Yummy bread, Tastee patties, Red Stripe, etc. are putting up $ to sponsor a winner. So u really think Red Stripe would have sponsor Merlene Ottey to enter Ms. Jamaica World? Every black woman is unique and have her own creative talents. Ms. Jamaica is not an Olympian an the fastest 100 meter woman, does not have a sponsor for a beauty contest, her investor is betting on her athletic talent not beauty my dear. One Love.
Comment by trisha salmon on June 26, 2012 at 7:13pm

dont you thing there is a difference between the olympics and miss world the women who entered the olympics they are beautifull too!! different people for things, the organization set there thing, and they choose the best to represent!! sooo wat?? the fact still remains she is jamaican!! congrats girl go make us proud!!!

Comment by evolution on June 26, 2012 at 6:43pm

Yeah we can criticized all we want because what we saying is true,the women that represent Jamaica at the olympics busting their asses to win Gold medals should be the same type of women that represents at Miss universe.I think our argument is fair.

Comment by trisha salmon on June 26, 2012 at 6:28pm

 bwoy mi a tell u people  can criticize every little thing!! why do y'all care is not every and anybody can enter miss world!! dont y'all thnk that they have to search for the best best ones!!!! gosh as if some y'all can do better...the fact still remain she is jamaican!! gongrats girl!!

Comment by Bombahdrop on June 26, 2012 at 6:28pm
Comment by evolution on June 26, 2012 at 5:32pm

Jamaica never seems to pick anyone that looks authentic to represent Jamaica. I could be wrong but they always picking women that look more Eurocentric with the long flowing hair and chiseled European look (narrow nose bridge).

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