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Bob Marley’s Timeless Music Growing Stronger On US Mainstream TV

Bob Marley’s music remains timeless four decades later.

An artiste’s commercial success can be gauged by a number of factors, inclusive of music sales, streams as well as live performances. However, one market has long illuded the scope of many of the biggest names in Jamaica’s music industry, and that is being an ambassador/voice/face of a brand. While getting selected locally for such a role can be tough, it is an even harder gig for an artiste to be selected for a non-Jamaican brand. Robert Nesta Marley, Bob Marley’s government name, continues his dominance of the Reggae Billboard Albums charts even from the grave, and his legacy is now leading the charge in this area as well, with two mainstream television commercials running in the US. He now sits on another cushy title of being the only Jamaican reggae artiste to achieve such a fete.

The automobile manufacturing giant Toyota selected Marley’s 1977 hit single “Three Little Birds” for their ‘Outsmart’ TV ad. The message is a positive one, as the commercial motivate individuals to choose a vehicle with assisted driving alert systems to limit the cause of an accident. One scenario outlined in the ad sees the pre-collision system braking feature assisting a Tundra driver who was not aware that an RV had suddenly stopped in front of him. All this takes place while Bob Marley sings the famous lines from his song, “Don’t worry about a thing.”

The Jamaican operated Sandals Resorts also used the “Three Little Birds” for their ‘Don’t Worry About a Thing’ TV ad. The campaign urges its viewers to stop by a Sandals resort in order to “escape to paradise to bring your love back to life and to start feeling free again”.

The Jamaica Tourist Board (JTB) has long used reggae music and the images of a free-flowing, easy-going atmosphere to invite visitors to the island. Marley’s image and music continue to be used to promote brand Jamaica in prime international territories where the island attracts most of its human cash flow. At the start of this year, the JTB launched its ‘Jamaica – Heartbeat of the World’ television advertisement campaign at the 2020 Super Bowl using another one of Bob Marley’s hit tracks, “Could You Be Loved.”

Bob Marley leads other Jamaican entertainers such as Jimmy Cliff, whose song was featured in a Volkswagen campaign, Shabba and JC Lodges 1988 combination for Coca Cola, and Koffee was tapped for a new Life Water (LIFEWTR). Other names who have been featured in ad campaigns geared towards an international market include Shaggy, Koffee, Busy Signal, Skip Marley, Hopeton Lewis, Dawn Penn, and Inner Circle.

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Comment by resage on October 6, 2020 at 1:04pm

THE UNITED NATIONS’ PEACE MEDAL OF THE THIRD WORLD WAS GIVEN TO BOB MARLEY ON JUNE 15, 1978. IN NEW YORK CITY. THE LATE SINGER AND SONGWRITER EARNED THIS DISTINCTION FOR HIS COURAGEOUS WORK APPEALING FOR JUSTICE AND PEACE DURING A TIME OF POLITICAL UNREST IN JAMAICA. HE IS BESTOWED THE AWARD BY THE AFRICAN DELEGATION TO THE UNITED NATIONS LED BY SENEGALESE YOUTH AMBASSADOR TO THE UN, MOHMMADU “JOHNNY” SEKA ON BEHALF OF 500 MILLION AFRICANS. THE AWARD RECOGNIZED MARLEY’S EFFORTS ON BEHALF OF MILLIONS OF DISENFRANCHISED BLACKS AROUND THE WORLD. BOB IS VISIBLY MOVED, AND PARTICULARLY HUMBLED, BY THE PRESENTATION

Comment by resage on October 6, 2020 at 1:04pm

EXCERPT FROM ARTICLE: “THE PUBLIC MYTH MUST BE PROTECTED, ESPECIALLY NOW THAT SOME REGGAE PURISTS ARE COMPLAINING THAT HIS LATEST AMERICAN LP, RASTAMAN VIBRATIONS, SEEMS NOTICEABLY DIMINISHED IN ROOTS AND PERHAPS A SHADE TOO ROCK & ROLLY. BUT THE ALBUM’S SALES, ACCORDING TO THE PEOPLE AT ISLAND RECORDS, HAVE ALREADY TOPPED HIS PREVIOUS THREE LPS COMBINED AND THE ALBUM IS STILL CLIMBING THE CHARTS, GOOSED ALONG BY HIS RECENT TOUR. MOST OF THESE DETRACTORS MAY NOT BE READY TO RELEGATE BOB MARLEY TO THE COMMERCIAL LIMBO WHERE JIMMY CLIFF, THE FIRST REGGAE ARTIST TO BECOME WELL-KNOWN IN THE U.S., NOW LANGUISHES…. LIKE THE FOLK PURISTS WHO SCREAMED ‘SELLOUT’ WHEN BOB DYLAN WENT ELECTRIC, SUCH CRITICS ARE MISSING THE POINT THAT MARLEY, LIKE DYLAN, HAS TRANSCENDED GENRE – THAT HE MAY EVEN HAVE TRANSCENDED ROOTS! YOU ONLY HAVE TO SEE HIM ON STAGE, A DANCING DERVISH, DREADLOCKS WINDMILLING, TO REALIZE THAT HERE IS A ROCK & ROLL STAR.

Comment by resage on October 6, 2020 at 1:03pm

By his early teens Marley was back in West Kingston, living in a government-subsidized tenement in Trench Town, a desperately poor slum often compared to an open sewer. In the early 1960s, while a schoolboy serving an apprenticeship as a welder 

Comment by resage on October 6, 2020 at 1:03pm

ONE OF THE 20TH CENTURY’S MOST CHARISMATIC AND CHALLENGING PERFORMERS, BOB MARLEY’S RENOWN NOW TRANSCENDS THE ROLE OF REGGAE LUMINARY: HE IS REGARDED AS A CULTURAL ICON WHO IMPLORED HIS PEOPLE TO KNOW THEIR HISTORY “COMING FROM THE ROOT OF KING DAVID, THROUGH THE LINE OF SOLOMON,” AS HE SANG ON “BLACKMAN REDEMPTION”; BOB URGED HIS LISTENERS TO CHECK OUT THE “REAL SITUATION” AND TO REBEL AGAINST THE VAMPIRIC “BABYLON SYSTEM”. “BOB HAD A REBEL TYPE OF APPROACH, BUT HIS REBELLIOUSNESS HAD A CLEARLY DEFINED PURPOSE TO IT,” ACKNOWLEDGES CHRIS BLACKWELL, THE FOUNDER OF ISLAND RECORDS, WHO PLAYED A PIVOTAL ROLE IN THE BOB MARLEY BIOGRAPHY BY INTRODUCING MARLEY AND THE WAILERS TO AN INTERNATIONAL AUDIENCE. “IT WASN’T JUST MINDLESS REBELLIOUSNESS, HE WAS REBELLING AGAINST THE CIRCUMSTANCES IN WHICH HE AND SO MANY PEOPLE FOUND THEMSELVES.”

Comment by resage on October 6, 2020 at 1:02pm

BOB MARLEY’S MUSIC WAS NEVER RECOGNIZED WITH A GRAMMY NOMINATION BUT IN 2001 HE WAS BESTOWED THE GRAMMY LIFETIME ACHIEVEMENT AWARD, AN HONOR GIVEN BY THE RECORDING ACADEMY TO “PERFORMERS WHO DURING THEIR LIFETIMES, HAVE MADE CREATIVE CONTRIBUTIONS OF OUTSTANDING ARTISTIC SIGNIFICANCE TO THE FIELD OF RECORDING.” THAT SAME YEAR, A FEATURE LENGTH DOCUMENTARY ABOUT BOB MARLEY’S LIFE, REBEL MUSIC, DIRECTED BY JEREMY MARRE, WAS NOMINATED FOR A GRAMMY FOR BEST LONG FORM MUSIC VIDEO DOCUMENTARY. IN 2001 BOB MARLEY WAS ACCORDED THE 2171ST STAR ON THE HOLLYWOOD WALK OF FAME BY THE HOLLYWOOD HISTORIC TRUST AND THE HOLLYWOOD CHAMBER OF COMMERCE, IN HOLLYWOOD, CALIFORNIA. AS A RECIPIENT OF THIS DISTINCTION, BOB MARLEY JOINED MUSICAL LEGENDS INCLUDING CARLOS SANTANA, STEVIE WONDER AND THE TEMPTATIONS.

Comment by resage on October 6, 2020 at 1:00pm

The group became quite popular in Jamaica, but they had difficulty making it financially. Braithewaite, Kelso and Smith left the group. The remaining members drifted apart for a time. Marley went to the United States where his mother was now living. However, before he left, he married Rita Anderson on February 10, 1966.

After eight months, Marley returned to Jamaica. He reunited with Livingston and McIntosh to form the Wailers. Around this time, Marley was exploring his spiritual side and developing a growing interest in the Rastafarian movement. Both religious and political, the Rastafarian movement began in Jamaica in 1930s and drew its beliefs from many sources, including Jamaican nationalist

Comment by resage on October 6, 2020 at 12:59pm

A local record producer, Leslie Kong, liked Marley's vocals and had him record a few singles, the first of which was "Judge Not," released in 1962. While he did not fare well as a solo artist, Marley found some success joining forces with his friends. In 1963, Marley, Livingston, and McIntosh formed the Wailing Wailers. Their first single, "Simmer Down," went to the top of the Jamaican charts in January 1964. By this time, the group also included Junior Braithwaite, Beverly Kelso and Cherry Smith.


Comment by resage on October 6, 2020 at 12:58pm

Born on February 6, 1945, in St. Ann Parish, Jamaica, Marley helped introduce reggae music to the world and remains one of the genre's most beloved artists to this day. The son of a Black teenage mother and much older, later absent white father, he spent his early years in St. Ann Parish, in the rural village known as Nine Miles.

One of his childhood friends in St. Ann was Neville "Bunny" O'Riley Livingston. Attending the same school, the two shared a love of music. Bunny inspired Marley to learn to play the guitar. Later Livingston's father and Marley's mother became involved, and they all lived together for a time in Kingston, according to Christopher John Farley's Before the Legend: The Rise of Bob Marley.

Comment by resage on October 6, 2020 at 12:57pm
Born in Nine Mile, British Jamaica, Marley began his professional musical career in 1963, after forming Bob Marley and the Wailers.
Comment by Marinad on October 6, 2020 at 12:52pm

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