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With a net worth of around $550 million, Diddy has been picked by Forbes as the front runner to become hip-hop's first billionaire.
However, the Bad Boy CEO does have competition. Jay-Z ($450 million), Dr. Dre ($250 million), Birdman ($110 million) and 50 Cent ($100 million) are all in the running.
Birdman thinks he will beat Diddy to the Forbes 400 list.
“I think Young Money Cash Money would be the first billion-dollar brand in hip-hop,” said Birdman in an email message to Forbes. “We strong and growing every day as a brand and fast. Within the next few years we will be billionaires.”
Meanwhile 50 Cent sees Hov as his main competition. He told Forbes' Zack O'Malley Greenburg, that he and Jay-Z use each other for motivation.
"We use each other," 50 explained. "If you're in a category, you have to find someone you respect enough to consider a competitor. And then you use each other in positive ways. They make a good move, you make a good move. If there's nobody for that, then there's no inspiration."
50 did concede that Jigga has an unfair advantage.
"He cheated," 50 said, grinning. "See, he hired this girl ..."
Who do you think will get to a billion first?