Caribbean Fever - Your ONLY destination to all things Caribbean and more
The prize money is none-too-shabby with a pot totalling $18million for the recent Dota 2 tournament held at Seattle’s KeyArena.
All of this proves there is a real interest in eSports sell csgo skins from the participants and the sponsors, who are willing to put money behind the sport.
There are estimated to be more than 200 million ‘fanatical’ eSports players, though the market is far larger if you include the casual players.
Upton, who sold his previous business, The Listening Company, to Serco for ￡55million, spotted the potential of Gfinity-type enterprise when socialising with former staff.
'At my last company I had 4, 000 employees – a lot of them under-25, ' he explained.
'You’d have a drink with one or two of them and ask what they were doing for the weekend.
'Invariably I’d find out they were playing games. That’s when I began to think about this as a possible business.