CaribbeanFever / FeverEyes / CaribFever

Caribbean Fever - Your ONLY destination to all things Caribbean and more

Acura apologizes for ad call for 'not too dark' black

Acura issued an apology today after celebrity site TMZ revealed that the casting sheet for its Jerry Seinfeld Super Bowl ad specified an African-American actor who was "not too dark" to play the car dealer.

In the ad, stars and car buffs Jerry Seinfeld and Jay Leno argue over who'll get to buy the first production version of Acura's NSX supercar concept.

TMZ obtained and posted the audition notice for the African-American car dealer role. In it, the casting agency sought an actor who was "Nice looking friendly. Not too dark."

Seeking an explanation, TMZ wrote that "someone associated with casting the commercial" told the site that a reason for the restriction was because "lighting and special effects would get tricky."

But as Kramer would tell Jerry, that's still the equivalent of "anti-dentite."

It was Acura's first-ever Super Bowl ad and was created for Acura by its ad agency, RP&, a unit of Santa Monica, Calif.-based RPA.

It was considered a success for the brand, but today Acura found itself having to issue this statement:

We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.

We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.

The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.

Views: 47

Comment

You need to be a member of CaribbeanFever / FeverEyes / CaribFever to add comments!

Join CaribbeanFever / FeverEyes / CaribFever

Celebrate your BIRTHDAY with CaribbeanFever on 107.5 WBLS, NY

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

FOR ALL YOUR DANCEHALL AND REGGAE NEWS CLICK PIC BELOWreggae dancehall queen 4

}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}

{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{

PUMP IT! or DUMP IT! SAT & SUN NIGHT on Caribbean Fever 107.5 WBLS NY (GET YOUR NEW MUSIC PLAYED) SONG{S} BEING VOTED ON ARE {------ ) and {----- }

|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

CARIBBEAN NEWS

Caribbean Fever with the best Caribbean News online!

 

SOME TOP BLOGS

Groups

© 2021   Created by Caribbean Fever.   Powered by

Badges  |  Report an Issue  |  Terms of Service