Russell Simmons' ADD52 Partners with Samsung's Milk Music to Develop New Artists (Exclusive)
Russell Simmons and Steve Rifkind Announce ADD52 Artist Platform
After founding All Def Digital and All Def Music, Russell Simmons and Steve Rifkind announce the launch of ADD52, a platform for emerging artists, at SXSW. Serving as an A&R incubator, ADD52 will debut one original music song and video each week by unsigned acts for fifty-two consecutive weeks.
“For artists, it’s the place to be discovered. For music lovers, it’s the place to discover,” said Russell per a press release.