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“We call it porna, to give the idea that it’s porn made for women, something different from traditional porno,” said Martijn Broersma, the man behind Dusk
“Women really like to see explicit content,” Broersma explained. “They want to have proof that it’s really happening, that it’s not fake.”
Set up three years ago, Dusk, with its distinctive chili pepper logo, now shows 24/7 porna to 1.2 million viewers.
While working in the cable industry, Broersma heard networks complain about the lack of erotic content for women. With a partner, he investigated the market and found that just a little over half of Dutch women watched porn and 78 percent would welcome a channel showing female-orientated erotic content.
Broersma says his viewers’ tastes vary, but a number of qualities set porna aside from traditional porn. They include realism, respect and inserting the sex into a storyline.
“You want to see that people are actually having fun,” he said. “Often in porn you can see that the woman is thinking ‘when do I get paid,’ or ‘do I have to get the groceries.’ She is not there with her mind.”
Do you think that could work in the United States or in your corner of the world?