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This woman used Youtube and her natural hair to earn millions on the Internet

Hair care is big business, especially within the African-American community. As a matter of fact, it has been reported that ‘more robust growth’ is expected within the next five years. 2013 saw a 7% increase in the $2.7 billion industry for black hair products.

In order for companies to take advantage of consumers within the black hair care industry, they are doing what is necessary to understand how black consumers care for their hair.

Case in point – Whitney White has a YouTube channel that’s helping companies capture the market. White began her YouTube channel in 2009 ‘when she chopped off her hair and vlogged the process of growing it back.’ Her channel Naptural85 has roughly half a million subscribers along with 53 million video views. Because of her success, White who is 29-years-old has received endorsement deals from major brands such as Carol’s Daughter.

YouTube has about a billion views a day while readers of popular magazines dwindle. According to Yahoo Finance, “You might say she’s the Michelle Phan of the natural hair movement. And yes, it is a movement.”

Many African-American women are ditching relaxers and turning towards natural hair care. That’s right; since 2013, there has been a decline in sales of relaxers by $130 million. On the other side of the spectrum, there has been an increase of $200 million in natural styling products.

Because of what White has been able to accomplish, she has seen her income increase year after year. Admitting that she was tired of going to the salon and dishing out money while maintaining a heavy college workload, White “found a small community of women on blogs and YouTube who were tossing out their perms and growing out their natural curls and afros. She combed blog posts, photos, and videos from some of the go-to hair gurus of the time — but she couldn’t find anyone who represented her cork-screwed hair pattern. So she decided to chop off her own damaged hair and vlog the process of growing it back on YouTube. From there, her brand was born.”

YouTube advertising revenue system, Google AdSense began generating money for White. By working with brands and creating sponsored content, White started seeing positive change. White went on to say, “I try not to promote anything I wouldn’t personally purchase,” says White. “I’ve turned down a lot of money … I’ve turned down deals from huge companies … because I didn’t like the ingredients in the product.”

Without a doubt, White has used YouTube to her advantage.

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Comment by Greg Bjorg on November 7, 2019 at 10:56am

I was really surprised back when I found out that youtube can be really profitable. Started a channel at the time but it didn't work out because I didn't use any promotion methods. Now I am thinking of giving it anouther shot but now I will use services like to make it work. You can visit this page to check out how the thing works. I am pretty sure that it will help me to gain audience.

Comment by 3nigirl on September 6, 2015 at 12:58pm
I say the same thing everyday @Ab Gai there has been so many positive stories posted to this site but ppl more into fuckery. Positive stories get less views and comments smh
Comment by Ab Gai on September 6, 2015 at 4:57am
....and anything involving gay people gets tons views and comments.
Comment by Ab Gai on September 6, 2015 at 4:36am
There have been tons of other positive stories on CF, but you folks never even visit the page. Instead you go to page that's about kanye west, or cop kills criminal with their hands up, or celebrity poses nude or nicki minaj and kim k.

El Bull has a blog now about Nelly giving scholarships to kids.
Comment by sexxy_essence on September 5, 2015 at 8:46pm
Yassssssss!!!! I love naptural85 aka Whitney. She is very encouraging an has a lovely family an personality. Better story CF
Comment by Abundant1 on September 5, 2015 at 12:16am
I follow her posts on a couple different media outlets, and she is very lovely. Her hair is gorgeous and she is very generous with her knowledge and advice. I am happy to know she is financially successful because of it!
Comment by cheryl on September 4, 2015 at 7:19pm

Our hair is beautiful

Comment by queen B on September 4, 2015 at 1:49pm
Comment by Diannah on September 4, 2015 at 1:29pm

Couldn't agree more Shaunta

Comment by Kamal Imani on September 4, 2015 at 1:04pm

Excellent. It serves as a financial model for all of us.

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