Share 'Army to use Kim Kardashian’s bottom as its new recruiting tool: Military chiefs' new advertising campaign encourages people to serve in the Armed Forces'

The concept is that serving in the Army instils greater confidence than ‘likes’  This message will be underlined with a mock-up of Kim Kardashian's bottom The ‘Belonging 2020: Army Confidence’ campaign will be unveiled next month Asset: Kim Kardashian's popularity is a new Army tactic to recruit youngsters They sparked controversy last year by trying to entice ‘snowflakes’ to join the Brit…