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What to do with the reviews?
Reviews are about customer loyalty. It's a reputation. But what do you do with it?

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 It's a reputation?

Yes, yes, unique and spontaneously generated content. How do you apply it? First of all, post reviews on your own site. It's especially good if you can link reviews to social media. Second, use reviews to post in your own communities. For example, we are very fond of this kind of thing. Beautifully designed and in production more details here. Thirdly, you can write a high-quality and detailed article for the company blog on the basis of the review. Suppose that one of your customers wasn't satisfied with the service or product provided by you, and left a negative review.

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