CaribbeanFever / FeverEyes / CaribFever

Caribbean Fever - Your ONLY destination to all things Caribbean and more

Black woman from the Dove ad speaks out: I am not a victim

Dove SLAMMED for RACIST AD of black woman taking off her shirt and becoming a white woman Black woman from the Dove ad speaks out: I am not a victim news 1x1.trans

Lola Ogunyemi, the woman in the Dove advertisement that has been criticized for being tone deaf and racist, is speaking out.

In an opinion piece on The Guardian, Ogunyemi described how excited she had been to be part of Dove’s new ad campaign and to be given a chance to celebrate her own beauty as a dark-skinned woman. However, that excitement turned into something else entirely when the ad aired and people began to criticize it.

“I remember all of us being excited at the idea of wearing nude T-shirts and turning into one another. We weren’t sure how the final edit was going to look, nor which of us would actually be featured in it, but everyone seemed to be in great spirits during filming, including me,” she recalled.

“Then the first Facebook ad was released: a 13-second video clip featuring me, a white woman, and an Asian woman removing our nude tops and changing into each other. I loved it. My friends and family loved it. People congratulated me for being the first to appear, for looking fabulous, and for representing Black Girl Magic. I was proud.”

Ogunyemi then described how the full TV ad was even better, and she was especially proud to feature at the very beginning of it. However, the backlash against the ad has left her not as the face of Dove’s ad campaign but the face of racist advertising, which Ogunyemi described as “upsetting.”

“If I had even the slightest inclination that I would be portrayed as inferior, or as the ‘before’ in a before and after shot, I would have been the first to say an emphatic ‘no’. I would have (un)happily walked right off set and out of the door. That is something that goes against everything I stand for,” Ogunyemi said.

She also spoke about Dove’s reaction, noting that it was the right thing to do, she added that she wished it had been slightly different.

“While I agree with Dove’s response to unequivocally apologise for any offense caused, they could have also defended their creative vision, and their choice to include me, an unequivocally dark-skinned black woman, as a face of their campaign. I am not just some silent victim of a mistaken beauty campaign. I am strong, I am beautiful, and I will not be erased.”

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++1++++++++++++++++++++++++++++++++

Dove issues apology for racist Facebook advertisement, Twitter responds news 1x1.trans

  • Soap Company Dove is facing a wave of criticism after an ad showed a black woman in a brown shirt taking it off and revealing herself to be a white woman
  • 'An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,' they said
  • One user said: 'Lol did this even look right to y'all? I mean your whole team sat down and cleared this b******t right here? How?'
  • 'Your image has me scared s**tless at taking my clothes off and there is no way I'd consider turning white a good result. Shameful,' added another 
  • A few users brought up instances when the brand had other questionable marketing ploys that seemed to paint blackness as undesired
  • There have been other instances where ads like these were used, including a controversial 19th century add from Pear Soap 

Soap Company Dove is facing a wave of criticism after an advert they posted of a black woman seemingly taking off her shirt and skin to become a white woman went viral. 

In the now deleted picture, the four-panel shot shows a black woman in a chocolate brown shirt taking it off and revealing herself to be a white woman in a off-white shirt. 

The add also features a third panel of another woman but in the now heavily circulated pic, that is not included. 

Scroll down for video 

Soap Company Dove is facing a wave of criticism after a four-panel shot shows a black woman in a chocolate brown shirt taking it off and revealing herself to be a white woman in a off-white shirt

Soap Company Dove is facing a wave of criticism after a four-panel shot shows a black woman in a chocolate brown shirt taking it off and revealing herself to be a white woman in a off-white shirt

After make-up artist Naomi Leann Blake first shared the now viral photo to which the company took to their social media to apologize. 

'Dove is committed to representing the beauty of diversity,' the company said on Facebook. 

'In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we'll use it to guide us in the future.'

They also took to Twitter to try to ease the anger felt by many. 

'An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,' added the company.

After make-up artist Naomi Leann Blake first shared the now viral photo to which the company took to their social media to apologize. 'Dove is committed to representing the beauty of diversity,' the company said on Facebook. 'In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we'll use it to guide us in the future'

After make-up artist Naomi Leann Blake first shared the now viral photo to which the company took to their social media to apologize. 'Dove is committed to representing the beauty of diversity,' the company said on Facebook. 'In an image we posted this week, we missed the mark in thoughtfully representing women of color and we deeply regret the offense that it has caused. The feedback that has been shared is important to us and we'll use it to guide us in the future'

'An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,' added the company

'An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused,' added the company

But social media wasn't having it and hated the apology, blasting the company for its insensitivity following a similar incident by hair care company Shea Moisture in April. 

One user said: 'Lol did this even look right to y'all? I mean your whole team sat down and cleared this b******t right here? How?' 

'Dear dove, I assure you us 'women of colour' have actual skin with colour, not a tan that you can remove. Thanks,' added another. 

'How many people saw this ad? If someone raised a concern and you didn't listen, please make them head of advertising,' said a user. 

One user said: 'Lol did this even look right to y'all? I mean your whole team sat down and cleared this b******t right here? How?'

One user said: 'Lol did this even look right to y'all? I mean your whole team sat down and cleared this b******t right here? How?'

'Dear dove, I assure you us 'women of colour' have actual skin with colour, not a tan that you can remove. Thanks,' added another

'Dear dove, I assure you us 'women of colour' have actual skin with colour, not a tan that you can remove. Thanks,' added another

'How many people saw this ad? If someone raised a concern and you didn't listen, please make them head of advertising,' said a user

'How many people saw this ad? If someone raised a concern and you didn't listen, please make them head of advertising,' said a user

And many had issues with the lackluster apology Dove offered to its customers and followers.

Sonia Gupta said: 'This is the most non-apology apology I've seen all week. Are you joining the Trump administration now? WTF is that ad even supposed to mean?'

It was a sentiment shared by user Senzelwe Mzila who added: 'White supremacy alive and well in boardrooms. Don't apologise @Dove we are the foolish ones thinking that black people mattered to you.'

'Your image has me scared s**tless at taking my clothes off and there is no way I'd consider turning white a good result. Shameful,' added another.

Sonia Gupta said: 'This is the most non-apology apology I've seen all week. Are you joining the Trump administration now? WTF is that ad even supposed to mean?'

Sonia Gupta said: 'This is the most non-apology apology I've seen all week. Are you joining the Trump administration now? WTF is that ad even supposed to mean?'

Senzelwe Mzila added: 'White supremacy alive and well in boardrooms. Don't apologise @Dove we are the foolish ones thinking that black people mattered to you'

Senzelwe Mzila added: 'White supremacy alive and well in boardrooms. Don't apologise @Dove we are the foolish ones thinking that black people mattered to you'

'Your image has me scared s**tless at taking my clothes off and there is no way I'd consider turning white a good result. Shameful,' added another

'Your image has me scared s**tless at taking my clothes off and there is no way I'd consider turning white a good result. Shameful,' added another

A few users brought up instances when the brand had other questionable marketing ploys that seemed to paint blackness as undesired. 

Showing a campaign where two panels show 'before' and 'after' as three models from darkest to lightest stand in front of them, Nonhlanhla Mabhena simply said: 'You have done it in the past.'

Another user showed labeling on one of their products bottles that said 'nourishing lotion for normal to dark skin.'  

Showing a campaign where two panels show 'before' and 'after' as three models from darkest to lightest stand in front of them, Nonhlanhla Mabhena simply said: 'You have done it in the past'

Showing a campaign where two panels show 'before' and 'after' as three models from darkest to lightest stand in front of them, Nonhlanhla Mabhena simply said: 'You have done it in the past'

Another user showed labeling on one of their products bottles that said 'nourishing lotion for normal to dark skin'

Another user showed labeling on one of their products bottles that said 'nourishing lotion for normal to dark skin'

Which Dove bottle are you? New ad campaign ridiculed online

That same user also posted an advert from Pear Soap from the early 19th century that featured a black baby being scrubbed clean and eventually becoming white. 

'TALK ABOUT DISGUSTING!!! Uhg. This is beyond disappointing what the f**k?' they said.

A photo also circulated on Facebook showing other examples of brands with racist marketing strategies and showed the comparison from those advertisement campaigns to the one Dove did.

And to put a comedic spin on it all, a man filmed himself copying the popular trend of throwing things down the toilet and emptied a Dove bottle down the drain. 

That same user also posted an advert from Pear Soap from the early 19th century that featured a black baby being scrubbed clean and eventually becoming white

That same user also posted an advert from Pear Soap from the early 19th century that featured a black baby being scrubbed clean and eventually becoming white

'TALK ABOUT DISGUSTING!!! Uhg. This is beyond disappointing what the f**k?' they said

'TALK ABOUT DISGUSTING!!! Uhg. This is beyond disappointing what the f**k?' they said

A photo also circulated on Facebook showing other examples of brands with racist marketing strategies and showed the comparison from those advertisement campaigns to the one Dove did

A photo also circulated on Facebook showing other examples of brands with racist marketing strategies and showed the comparison from those advertisement campaigns to the one Dove did

 

Views: 2834

Comment

You need to be a member of CaribbeanFever / FeverEyes / CaribFever to add comments!

Join CaribbeanFever / FeverEyes / CaribFever

Comment by Al3xa on October 23, 2017 at 7:21pm
Lol Dove paid her extra for her comment. She’s so stupid. You’re always a victim regardless.
Comment by Robert on October 12, 2017 at 3:00pm
Dove should have changed the the order and the other women races change into the black woman.. something similar to the old Michael Jackson video
Comment by El-Bull on October 12, 2017 at 12:36pm
She is not a victim because she sold her soul willingly and is willingly defending dove. She is definitely a TOOL of dove
Furthermore, her being black /African, she is well aware of the issues revolving around bleaching the skin especially in African countries like hers, as well as covert and overt racism in advertising. Someone needs to smack her in the face to wake up from the illusions and lies she's been fed and is living while trying to deflect from the truth in order to maintain a job in the industry.
Comment by flores460 on October 12, 2017 at 12:25pm
When black people become successful or look like they have success they can't stay in the neighborhood because our black people are not in one accord and would rob them or kill them if things don't go their way. We black people start out the same way. Poor. It is up to us individually to pull ourselves up by the bootstraps. Why should we have to hold peoples hand and walk them through the process. The bottom line is. "All of us have to do the work".
Comment by Cee Gee on October 10, 2017 at 8:29am

SMH. I personally don't use Dove ....but our dumb asses will continue to buy their products. I'm the type of person where if I come in your store and you follow me around cause you think I am going to steal, I walk out and never return again. See you need my money...if I continue to support your store, where does that leave me mentally and spiritually?

Comment by mr1stroke on October 9, 2017 at 3:17pm

i mean look at it, we have negros who brag for years about the university they been through with all that education they possessed they still cannot do nothing for the community, the black community are the only one still begging other people or the government, a crisis happen to peurto rico the hispanic community responded in one week celebrities collaborate made charity music in order to help, the community responded and every one started to be in favor, now when the last time black people got together to erase their own crisis? instead they cry and beg the government or complaint instead of taking care of the problem, the negros still see teh white men as their daddy unless he gives them hand outs they dont feel good and helpless.

negros brag about having money, they cant even go back to their own community, where are the so call leaders when things like that take place, the Al sharpton, Cory Booker, Steve Harvey, the John Lewis, the Maxine waters, their precious Obama all those people negros look up to and depend on what power do they hold, what can do they do and why havent they do anything?

this is sad every one brag about the first black this and the first black that, but what good did it all do when the black community is far behind and seems to be going backward, no one is willing to face the truth, they either will make excuses still trying to hide the truth under the rug like the 80s when they on snap chat every minute, or they are too busy talking at each other call the truth bashing so no one is listening to have a conversation and come up with solution, thats why many of us have to walk away, right now i could not see my self living in the black community, even tough i hate the area where i live which is why every 5 to 10 years i sell one property and move up to the next, it is sad, people dont realize success is a beautiful thing, it put your mind at ease in life, less problems to worry about and different problems to look out for

Comment by mr1stroke on October 9, 2017 at 3:06pm

Reynold Peters im with you, now you may not be wrong, after so long they are still so far behind, they may never wake up and will always be the foot mat to white society as sad as it may seems, i think this is it for many of them not us, look at the way the future is going some of us have driven away from the slave life and will not come back, i dont think any one can help that community, only the community can help it self until every one get up and say they want to try something different or they are tired of being second class citizen they will never wake up

Comment by Reynold Peters on October 9, 2017 at 2:48pm
THEY WILL NEVER WAKE UP!
HOPE I AM WRONG.
Comment by mr1stroke on October 9, 2017 at 9:00am
Black people are the only retarded group of people who lays down and take the abuse instead of standing up whats rights
Comment by mr1stroke on October 9, 2017 at 8:55am
This is what i do not get niggers are so desperate to be stars or money they will do anything for it whether you get mad or not, to do a commercial is a process, she audition, read the script, and had a description of what the commercial will represent instead of choosing smart work the negros saw the few dollars and jump on it, now many of you are mad but will support those products

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

||||||||||||||||||||||||||||||||||||||||||||||||||||||||||

FOR ALL YOUR DANCEHALL AND REGGAE NEWS CLICK PIC BELOWreggae dancehall queen 4

}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}}

{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{{

PUMP IT! or DUMP IT! SAT & SUN NIGHT on Caribbean Fever 107.5 WBLS NY (GET YOUR NEW MUSIC PLAYED) SONG{S} BEING VOTED ON ARE {------ ) and {----- }

Rapper/Actor COMMON’S 20-Y-O Daughter Is Pretty & Doesn’t Believe In WEARING A BRA {PICS} Some Kind Of POLITICAL Stance!

I'M JUST HERE TO MAKE YOU THINK: Untold Truth About Why You Should Never Classify Yourself As An African-American - Youre Not African

Saeed Ahmad faces charges including criminally negligent homicide and leaving the scene of an accident

Patricio Manuel, first boxer to fight as a woman and man 

+++++++++++++++++

Jay Z: ‘We must use our platforms to demand social justice’

Jay Z: We must use our platforms to demand social justice entertainment Jay Z

One in 10 Deaths Worldwide Caused By Smoking


Bill O'Reilly accuser says host called her 'hot chocolate'

Married pastor, 57, with 10 children who called gays 'sinners' after Orlando shooting is convicted of making 15-year-old boy and girl have sex in front of him before joining in

Pastor who called gays sinners convicted of child abuse

+++++++++++++++++++++

EXCLUSIVE INTERVIEW: Busy Signal Talks With Dahved Levy About How He Got Back His Visa And Why He Was Arrested in 2012.

Caribbean Fever: Top 10 Dancehall Songs Of 2016 {CLICK PIC BELOW}

Caribbean Fever: Top 10 Soca Songs Of 2016 {CLICK ON PIC BELOW}

Top 10 Caribbean, African - Inspired Pop Songs That Were BIG in 2016

major-lazer-justin-bieber-mo-cold-water

TOP TEN AFROBEAT Songs Of The 2016 {VIDEOS}

CARIBBEAN NEWS

Caribbean Fever with the best Caribbean News online!

 

SOME TOP BLOGS

Groups

© 2018   Created by Caribbean Fever.   Powered by

Badges  |  Report an Issue  |  Terms of Service